Your tool to retain the intelligence generated by your shoppers. Your engine to provide true omnichannel personalization.
WHAT IS YOUR TASTE GRAPH?
Your Taste Graph contains the intelligence generated by your shoppers and their interactions with your products. It’s formed by your shoppers Taste Profiles, your classification system, and your evolving catalogue of products.
Your Taste Graph is trained to assign descriptors to your products and your shoppers. It is your unique Omnichannel Personalization Engine.
By building your Taste Graph, you are retaining that intelligence and building the competitive moat around your business that will help you delight your shoppers, with true omnichannel personalization.
- [ If you have a strong team of editors building looks or suggestions of any type, please read about how to capture the intelligence generated by your Editorial Stylists ].
We build your Taste Graph.
The output of the Taste Graph is the following:
- 1. Creates a Taste Profile of each shopper, summarizing her taste, closet and the drivers of her purchases.
- 2. Creates an Ontology on top of your classification system.
- 3. Multiplies product descriptors by ~3. Clean, structured and correlated descriptors to learn from or build on top.
- 4. It is your system of intelligence that gets exponentially better with each interaction on your site.
- 5. Guarantees a seamless omnichannel personalized experience, in which shoppers will view your collection according to their Taste Profile and their current context.
WHAT CAN YOU DO WITH YOUR TASTE GRAPH?
Your Taste Graph is allows you do work around automation of catalogue, personalization of content, building unique shopper experiences:
- Deliver your collection based on the Taste Profile of each shopper.
- Automate processes related to the management of your catalogue.
- Identify shoppers who can help you identify trends.
- Build WOWing experiences: Digital Closets, In-Bedroom Fashion Stylists, and offer all type of clothes and outfits recommendations.
HOW DOES IT WORK
Our Taste Graph Technology executes a number of processes to register the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.
Imagine that someone buys a “red and black oversized sweater“. In our opinion, this is not necessarily a predictor of her future purchases, not a descriptor of her taste. We focus on looking for the true motivations of a purchase. That’s the role of the Taste Graph and it’s underlying backbone: the ontology.
We patented in 2013, and we’ve perfected it since then. Your Taste Graph captures all the taste-related activity and data generated in your properties. It captures all the relations among your shoppers, your products and your descriptors.
A STRATEGIC ASSET THAT IMPROVES EXPONENTIALLY
The Taste Graph forms a strategic and tangible body of data that provides you with the intelligence generated in your properties.
The more digitally powered experiences you offer, the more taste data you will capture. The more data you capture, the better you can automatically serve your shoppers, and the more data you will capture. It’s the the virtuous cycle of data. Read our Manifesto on the Future of Fashion Retail.
OFFER TRUE PERSONALIZATION
In terms of personalization, there is nothing more powerful that the data asset that understands the taste of each individual shopper, what clothes she has in her closet, and what are the drivers behind her purchases.
No traditional personalization vendor with their legacy personalization approach can beat the intelligence generated in your properties, if you keep it captured, cleaned, structured and correlated.
Any personalization attempt gets exponentially better, as you scale your Taste Graph. Any new sale, any new interaction, any new query or event, and your Taste Graph gets better, your personalization potential gets exponentially better.
Even the activity of your editorial stylists, at a smaller scale, contains an intelligence that can become an asset.
This is strategic. If you are here to stay in the next years, you need this dataset. Also, any sustainable personalization strategy will require the intelligence behind data and correlations that you are most likely letting go today.